Some of us visited a new cheese and sandwich shop the other day. And, all of us were inspired by it. We had some good cheese, accoutrement, and a well-crafted artisan experience of course. But more than that, it was what they didn’t have that struck us. They don’t have a website. They don’t have menus. They don’t have seats. And they certainly don’t have a loyalty card, rewards program, or any gimmicky promotions.