Category Archives: Press

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April 26, 2017 – Occidental Weekly: The lady bosses of Eagle Rock unify female leaders

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With its myriad food options and niche stores, there is a reason Redfin named Eagle Rock the second “hottest” neighborhood in the country. Eagle Rock is booming with small businesses, a number of which are owned by women. Many of these women comprise the Lady Bosses of Eagle Rock, a club of local female business owners.

Lady Bosses of Eagle Rock was founded in March 2015, by Michelle Harwell, owner of Michelle Harwell Therapy and Leah Park Fierro, owner of the cheese shop and lunch counter, Milkfarm. The group is comprised of approximately 50 members and meets quarterly, rotating locations to the businesses which can host. The club’s only requirement is that members identify as female and own brick and mortar business owner within the 90041 zip code. Each meeting focuses on one informational aspect of business, ranging from accounting to social media or business security, as well as supporting each other in their personal experiences as female entrepreneurs in a typically male-dominated career.

“Women want to know other women, and we have this unique capacity to build community and learn from each other and support each other,” Harwell said.

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LEAH PARK FIERRO

Park Fierro is the owner of Milkfarm, an artisanal cheese shop and lunch counter located at 2106 Colorado Boulevard. She has lived in Eagle Rock and been running her business for three years. Fierro has been working in the food industry for 18 years, originally as a pastry chef for luxury hotels. After quitting her pastry job, Fierro traveled around the world for a year. Upon returning home, she missed the niched, specialized food shops she found in Europe and she looked for a job at an independent cheese store. She worked at the Cheese Store of Silverlakefor six years. Fierro wanted to create something of her own, however.

“When you’re young and a child and you’re growing up, you know if you have the entrepreneurial spirit,” Fierro said. “You know if you want to own something one day, you know if you want to be your own boss. So that’s always kind of been at the back of my mind. Just because of my life experiences and where I was in my life, it happened to fall heavily in cheese and gourmet food.”

Harwell is a frequent customer of Milkfarm. A year ago, when Harwell had the idea to start the club, Fierro was one of the first women she approached.

“I was 100 percent on board immediately, like the second the words came out of her mouth, I was all about it. I’m very, very, very proud to be a female, minority business owner,” Fierro said.

Fierro enjoys being a member of a club that provides not only a network of support, but also informational sessions to help guide the members as entrepreneurs.

“It’s very empowering … to just be around so many successful women who have really, really great, popular shops in Eagle Rock. It makes you feel really extra proud to be in this neighborhood because you know there’s so many other women that stand side by side with you,” Fierro said. “I’m very proud to say that I am a business owner in Eagle Rock and I think that this group really brings us together.”

To read the full article CLICK HERE.
Here is the full URL: http://www.theoccidentalweekly.com/features/2017/04/25/lady-bosses-eagle-rock-unify-female-leaders/2887922

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December 2, 2016 – Timeout Los Angeles

melted-cheese-scrapeMilkfarm is serving an incredible raclette dish—but you can only get it once a month

If you were to dream about cheese, it might look something like an occasional night at Milkfarm in Eagle Rock. In November, owner and cheesemonger Leah Park Fierro launched Raclette on First Fridays, a once-a-month event that takes place the first Friday of each month from 5 to 8pm. Will it be happening tonight? You bet—and if you love cheese, you should probably be there.

after-first-scrape-racletteRaclette—which comes from the French word ‘racler,’ meaning ‘to scrape’—originates from Switzerland, but Fierro uses Reading raclette from Spring Brook Farm for Milkfarm’s version, a cheese that is grass-fed and 100 percent raw (as opposed to pasteurized). The plate comes piled high with twice cooked fingerling potatoes, speck, arugula salad and cornichons, plus a side of Dijon mustard. After the raclette is heated—the massive, half-wheel of cheese bubbling under a broiler—it is then scraped off into an oozing, molten pile over the potatoes. If it sounds delicious, that’s because it is. And at a reasonable $15 per plate, it’ll leave you full, satiated with cheese and already planning your next First Friday visit.

raclette-platedMilkfarm only recently extended their Friday hours to include more dishes suited for dinner; each Friday, they offer grilled cheese, mac and cheese, cheese plates, and beer and wine. But if it’s the raclette you’re after, you’ll have to come tonight—or wait until January 6 for your next chance at cheesy bliss.

*ALL PHOTOGRAPHS BY MICHAEL JULIANO.

To see the full article on Timeout click HERE

To watch a video clip of Raclette by Timeout click HERE

Westways

October 2016 – Westways Magazine, Day Trip Eagle Rock

Named for the massive rock visible from the 134 freeway in northeast Los Angeles, Eagle Rock is home to longtime residents and newly arrived millennials who embrace a quiet neighborhood with hometown joie de vivre. Once part of Route 66, Colorado Boulevard bisects Eagle Rock, stretching from Glendale into Pasadena over the high arches of the Colorado Street Bridge. Cruise Eagle Rock and discover architecture as diverse as the numerous family-owned businesses, shops, and restaurants, some of which have been operating for decades.

6. Milkfarm
Cheese aficionados flock here, where about 150 varieties of cheese are available, along with sandwiches, charcuterie, local jams and jellies, and, of course, wine. 2106 Colorado Boulevard. 1-323-892-1068; milkfarmla.com.

TO READ THE FULL ARTICLE ON-LINE CLICK HERE.
FOR A PRINTABLE WESTWAYS DAY TRIP MAP CLICK HERE .

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Citizine

August 24, 2016 – CitizineTV.com

For that small town feel just a hop north and a skip east of DTLA …

Eagle Rock is an enclave of Los Angeles where the pressures and anxieties found elsewhere in the city don’t seem to apply. Judging by the community’s pleasantly lethargic, small town feel, some might be surprised to learn that the northeastern enclave was named the second hottest neighborhood in the country by Redfin in 2014.

After exploring the cozy town, which spills into neighboring Highland Park, you will fall head over heels for local, beloved businesses run by people who actually like their jobs. You know that actor/barista rudely checking her text messages for an update from her manager while you wait to order? She isn’t in Eagle Rock. Instead, you’ll find young families, artists and average Joes who actually mean it when they ask how you’re doing.
Think modern hobby shops, preserved neighborhood dining gems and new, upscale options stripped of the pretension that sometimes accompanies neighborhood patriotism. And for a small town, Eagle Rock has made some pretty big ripples, especially on the silver screen. Good Will Hunting was written in Eagle Rock. Tom Cruise’s character from Days of Thunder is from Eagle Rock. Star Trek III, Top Gun, Reservoir Dogs and Beverly Hills Cop each had Eagle Rock cameos.
Amazing film location aside, Eagle Rock is a place where creativity and honest work go hand in hand. A place where there’s no need to worry about what time it is, because hey, what’s the rush? Make your way with ease through the crown jewels of comfy little Eagle Rock and find out the where to eat, drink, shop and stay.
For the complete article on-line, click HERE.
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June 8, 2016- DiscoverLosAngeles.com, Best Picnic Boxes

Attending a concert at the Hollywood Bowl is one of Southern California’s great music traditions. Pre-concert picnics are an essential part of the Bowl experience. Unless it’s one of the handful of leased events during the season, concertgoers are welcome to bring their own food and drink to enjoy at one of the Bowl’s 15 official picnic locations. Restaurants across the city offer a wide range of picnic boxes that are perfect for couples and groups. From baskets with salads and sandwiches to decadent caviar, read on for the best picnic boxes to enjoy at the Hollywood Bowl.

MILKFARM

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May 2016 – Los Angeles Magazine

Page 96, Los Angeles Magazine.

THEN AGAIN…
LEAVE THE SOURCING TO THE PROS WITH FIVE GREAT PRELOADED BOXES
Ready-to-go boxes hold cheese, artisanal meats, olives, cornichons, almonds, a baguette, and beer or wine with reusable plastic glasses.

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ERNC Peoples choice

Best Of Eagle Rock 2014

We are honored and thrilled to be the recipients of THREE awards for Best of Eagle Rock 2014! A big thank you to The Eagle Rock Neighborhood Council (ernc.la) and the neighborhood for believing in what we do everyday!

ERNC Best Storefront ERNC Best thing between bread